“What does professional photography cost?”

…is such a common question, and the answer can vary greatly.

So, let’s reword the question to:

“What does unprofessional photography cost?”

As I’ve said in an earlier post: Photographs have value. Good photographs have even more value. 

A common example is photographs for your website.

Your website is working for you 24 hours a day, 7 days a week. Telling the world why they should choose you.

Your website is often your first point of contact for a potential client. They need a service or a product. They type a few specific terms into a search engine (usually Google) and effectively say “Fetch”!

You said “Fetch” – here are your search results!

Google comes back with all the suggestions it can find, hopefully including yours.

And now your website, and consequently your business, is fighting for attention with all the other relevant businesses around you, offering the same service or product. Who is your potential client going to choose?

I’ve often said, “A picture tells a thousand words, but what those words say will depend upon the quality of the photo.”

What thousand words are your photos telling your potential clients? The photos on your website that are now representing your business, alongside all your competitors.

You need your clients to know that they are in the hands of a professional. Is that what your photos are conveying to your clients?

Regardless of how exemplary your service or products are, using low quality, unprofessional photos to portray to your business risks giving the impression that your service or product will be the same. Low quality and unprofessional.

For example: you could be an excellent real estate agent. But are prospective clients going to choose you to list their property if you’re using badly composed and unedited photos from your smartphone? 

“If they can’t be bothered to at least use decent photos, what other corners are they going to cut?”

“Are they really going to look after me?”

“Is the person (or company) behind this other website better? Their photos, and hence their website, look more professional. I’m going to give them a call first.”

The same can be said for a company that sells a product. “Will their product last, or will if fall apart due to shoddy workmanship?

At the end of the day:

What does unprofessional photography cost you?


If your website photos need updating, head over to my contact page and let’s see what we can do to make sure clients choose you, and not your competition.


“For any prospective photography clients out there, Rachel’s images, and her assistance on social media, have secured over $100,000 in ticket sales for my business and still growing. Can’t thank you enough Rachel.”

Posted 12 days after initial photos and posts went live.

Ben Wyndham: Owner and Chief Pilot, Airspeed Aviation